Why Dating Feels Impossible: The mess We’ve made of Modern Dating

Let’s be real—dating today isn’t exactly setting people up for success. Hookup culture, commitment issues, and the never-ending swipe game have made finding ‘the real thing’ harder than ever. Everyone wants love, but no one wants to do what it takes to make it last. Relationships are more confusing, less fulfilling, and often feel like a revolving door of “situationships.” We’re here to talk about why—and more importantly, how we can change it.

Two people sitting across a table with wine glasses in a dimly lit restaurant, having a conversation.

THE Dating Paradox

Everyone Wants Love, No One Wants to Commit

Woman sitting at a table with wine glasses in a dimly lit restaurant.

People crave deep, meaningful relationships, yet they’re terrified of commitment. We live in a world where dating apps give us unlimited choices, making it easy to believe there’s always something (or someone) better out there. The result? A generation stuck between wanting love and running from it, cycling through relationships that never go anywhere.

Why Dating feels so broken

Loneliness Is at an all time high

We’re more “connected” than ever, but somehow, we’ve never felt more alone. People turn to dating apps and casual flings to fill the void, but without real emotional investment, the loneliness never really goes away.

Close-up of a young couple in an intimate moment, with a man leaning in close behind a woman's shoulder.

Selfishness Over Sacrifice

Modern dating is all about me—what I want, what I deserve, what makes me happy. But real relationships aren’t built on instant gratification. Love takes work, compromise, and a willingness to put someone else first. And let’s be honest, that’s not exactly the message dating culture is pushing.

Too Many Options, Not enough Commitment

Dating apps, social media, and the “grass is greener” mentality have turned relationships into a numbers game. With so many choices, commitment feels like a risk—because what if something better is just a swipe away? The problem is, chasing the next best thing means never actually building something real.

We aren’t the only Ones Saying it

"Why modern Dating is making people miserable"— The Wall Street Journal

"Dating apps have created a paradox of choice, leaving users overwhelmed and unfulfilled." — The New York Times

"Despite the seemingly carefree nature of casual sex, research suggests that such encounters can take a psychological toll."— American Psychological Association

We are on a mission to

Bring Back

Real Love

Let’s Build something real — Together

If The Real Thing resonates with you, we’d love to connect. Whether you want to collaborate, support the mission, or just share your thoughts, we’re all ears. Drop us a message below, and let’s start a conversation about making dating (and love) better.